Transform your startup into a
sports industry innovator

Do you have a early-stage sports startup idea but don't know how to turn it into reality? Join, where groundbreaking ideas in sports and physical activity become a reality. We're not just a program; we're the catalyst transforming the sports startup landscape.

Thialf Innovatielab
Orange Sports Forum

In collaboration with

IMEC Istart

Apply for our next call in October

Become a part of the Pre-Accelerator Program

Apply now


At, our mission is crystal clear – to foster a healthier society, enriched by pioneering innovations in sports and physical activity. We're committed to translating this vision into reality by championing startups and bridging the gap between scientific knowledge and entrepreneurial innovation.

Our Innovation Programs

Explore our programs for sports innovation. Whether you're seeking inspiration, validation, or accelerated growth, SportUp NL has a program tailored to your startup's needs: Begin with inspiration! Immerse yourself in our groundbreaking gatherings, crafted to ignite discussions and networking among early-stage startups.

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SportUp Boost: Validate your ideas! Participate in our intensive three-month pre-accelerator program, where startups refine their business models, establish market validation, and enhance their capabilities.

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SportUp Start: Scale your success! In collaboration with the accelerator program from, startups with market validation receive mentorship to scale their businesses.

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Why Join Sport Up Boost

Our tailored pre-accelerator program is designed to empower you to not only assess but also elevate the viability of your business. We pride ourselves on offering personalized guidance, hands-on feedback, and an expansive network at your disposal. Here's what we bring to the table:


Pitching & Personal Development

Learn how to pitch, perfect your presentation prowess and cultivate personal growth.

solutions and innovation

Solution & Innovation

Fuel innovation and fine-tune your product or service.


Product-Market Fit

Ensure your offering seamlessly aligns with your target market's needs.


Team Dynamics

Equip your team with the skills and knowledge to navigate the entrepreneurial landscape.


Business Modeling

Craft a resilient and profit-driven business strategy.



Strategically launch your innovative solution into the market with maximum impact.

Joining Sport Up Boost Program
How It Works


Open Call: We maintain an ongoing open call throughout the year. Startups can request an intake meeting to explore how SportUp Boost NL can benefit them.


Review Panel: At the end of January and end of August, our team of experts reviews individually all submitted startup proposals.


Selection: Mid February and mid October our jury members comes together and decides which teams will join the intensive 3-month program.


Program Starts: Once selected, the real work begins. The chosen startups receive personalized coaching and participate in workshops, setting them on the path to success.

The Ideal Entrepreneurs We Seek

A focus on innovation within the realm of sports and/or physical activity Possession of a market-driven and potentially scalable product or service concept A product or service that is either in the conceptual stage or at the prototype stage
Sounds like you? See if you fit all the boxes.