Transform your startup into a
sports industry innovator

Do you have an early-stage startup idea in sports, health or physical activity, but don’t know how to turn it into reality? Join SportUp.nl, where groundbreaking ideas become a reality. We’re not just a program; we’re the catalyst transforming the sports startup landscape. Are you building an innovative solution in sport, SportsTech or vitality and ready to take the next step? In the video, we explain what the program offers and why founders shouldn’t miss this opportunity.

 

 

In collaboration with

Next Open Call

Become a part of the SportUp Boost Pre-Accelerator Program Spring Edition 2026

Apply now

Our
goal

At SportUp.nl, our mission is crystal clear – to foster a healthier society, enriched by pioneering innovations in sports and physical activity. We’re committed to translating this vision into reality by championing startups and bridging the gap between scientific knowledge and entrepreneurial innovation.

Our Innovation Programs

Explore our programs for sports innovation. Whether you’re seeking inspiration, validation, or accelerated growth, SportUp NL has a program tailored to your startup’s needs:

SportUp.Meet.nl: Begin with inspiration! Immerse yourself in our groundbreaking gatherings, crafted to ignite discussions and networking among early-stage startups.

Find out more

SportUp Boost: Test and validate your ideas within a unique network of experts! Participate in our intensive three-month pre-accelerator program, where startups refine their business models, establish market validation, and enhance their capabilities.

Find out more

SportUp Start: Scale your success! In collaboration with the accelerator program from imec.istart.nl, startups with market validation receive mentorship to scale their businesses.

Find out more
arrow arrow

Why Join Sport Up Boost

Our tailored pre-accelerator program is designed to empower you to not only assess but also elevate the viability of your business. We pride ourselves on offering personalized guidance, hands-on feedback, and an expansive network at your disposal. Here’s what we bring to the table:

Pitching & Personal Development

Learn how to pitch, perfect your presentation prowess and cultivate personal growth.

Solution & Innovation

Fuel innovation and fine-tune your product or service.

Product-Market Fit

Ensure your offering seamlessly aligns with your target market's needs.

Team Dynamics

Equip your team with the skills and knowledge to navigate the entrepreneurial landscape.

Business Modeling

Craft a resilient and profit-driven business strategy.

Go-to-market

Strategically launch your innovative solution into the market with maximum impact.

Joining Sport Up Boost Program
How It Works

Open call: We maintain an ongoing open call throughout the year. Startups can request an intake meeting to explore how SportUp Boost NL can benefit them.

Review panel: After the deadline, our team of experts reviews individually all submitted startup proposals.

Selection: Our jury members comes together and decides which teams will join the intensive 3-month program.

Program Starts: Once selected, the real work begins. The chosen startups receive personalized coaching and participate in workshops, setting them on the path to success.

The Ideal Entrepreneurs We Seek

A focus on innovation within the realm of sports and/or physical activity Possession of a market-driven and potentially scalable product or service concept A product or service that is either in the conceptual stage or at the prototype stage
Sounds like you? See if you fit all the boxes.