About us

At SportUp.nl, we believe that sports and physical activity are vital components of a healthy and vibrant society. By connecting regional hubs into a cohesive national program, we gain comprehensive insights into the national ecosystem in sports, health and physical activity, facilitating the exchange of networks, expertise, and outcomes. This collaborative approach ensures that our alumni maintain the highest standards of excellence.

What We Aspire to Create

Our vision is to inspire and empower the development and implementation of innovative sports and health initiatives by startups, positioning the Netherlands at the forefront of this global movement. We envision a dynamic network of aspiring entrepreneurs dedicated to transforming their ideas into profitable businesses, enriching the well-being of individuals, increasing sports accessibility for diverse communities, and promoting sustainability for our planet.

Our Commitment

To realize our vision, we actively promote economic activity within the sports sector. We collaborate with startup entrepreneurs who offer products, services, and solutions that enhance the performance and experiences of athletes, teams, and fans. Our mission encompasses both grassroots and elite sports, aiming to inspire scientists to translate their knowledge into entrepreneurial innovations tested in the dynamic realm of sports. We guide startups in crafting successful business models, enabling them to introduce their product technologies to local and international markets whenever possible.

Empowering Sports Innovation: SportUp NL's Three Transformative Stages

SportUp NL operates through three progressive phases: SportUp Meet, SportUp Boost, and SportUp Start. This comprehensive ecosystem fosters innovation, encourages collaboration, and empowers startups to make a substantial impact in the sports industry. By providing tailored support and resources, SportUp NL aims to position the Netherlands as a leading hub for sports innovation, positively influencing the health, performance, and well-being of individuals and society as a whole.